Advocacy: It’s a Win-Win

The film below by Advocacy Centre North. Service users, advocates and health and social care professionals talk about the many benefits of advocacy.

Advocacythe process of speaking up and/or on behalf of yourself or others.

There are several different types of advocacy:

An Advocate The person who represents your wishes as if they were their own.

Citizens Advocacy – As used in the Learning Difficulties field. A one to one partnership between user and advocate, usually as part of a scheme with a paid co-ordinator and volunteer ‘partners’. The citizen advocate usually forms a long relationship with their partner and takes personal interest in ensuring that their partners interests are effectively put forward.

Independent Advocacy – Usually refers to schemes run by voluntary organisations which have paid co-ordinators and often paid advocates. They work by representing people and defending their rights and usually work in an ad hoc short term basis to deal with specific issues.

Do you have a complaint about the NHS?

ICA can help if you feel you have not had the service you expect from the National Health Service (NHS) and want to complain.

When your health care is provided by the NHS you are allowed to make a complaint using the NHS complaints process. Click here to read more!

Legal Advocacy – Representation by legal qualified advocates, usually solicitors.

Peer Advocacy – People who themselves use or have used mental health services and offer advocacy support through user-run advocacy groups, projects providing independent advocacy services, or citizen advocates.

Self Advocacy – People speaking and acting on behalf of themselves and asserting their rights, both as individuals and in groups with shared experiences and beliefs.

Choose an area for local support information
Advocacy in South Tyneside

The South Tyneside and Pathways (Gateshead) advocacy service are independent and free case advocacy services, available to people with mental health needs, residing or receiving services in the South Tyneside and Gateshead areas. We help represent a person’s views concerning their care and decisions affecting their daily lives.

For more information visit:

Telephone – 0191 427 1500

Advocacy in Sunderland

Total Voice Sunderland

Total Voice Sunderland is a service delivered in partnership between MHM and Voiceability. We work across the city of Sunderland, offering a range of advocacy for people living in the area. We provide:

Community Advocacy
Independent Mental Health Advocacy Service (IMHA)
Independent Mental Capacity Advocacy (IMCA)

Click here for more information! Or visit:

Referral Line:  0191 516 3559

To make a general enquiry contact:  0191 510 5051

Age UK Sunderland Advocacy Outreach Service

For those aged 50+ and living in any area of Sunderland.  Age UK Sunderland have appointments available at the Hetton Centre on a Wednesday between 3pm – 5pm on request by calling their Advocacy team on 0191 565 9045.

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